Under VUCA conditions, it is vital to possess a sense of purpose for your organization
Beyond the traditional vision, values and mission statements, a strong, sense of purpose drives the commitment of employees and the allegiance of customers and partners.

Some questions for you regarding Strong Culture
- Does your organization possess a strong sense of purpose?
- Is it clear to everyone engaged with your organization – employees, customers, suppliers and business partners what your sense of purpose is?
Tools, processes, systems, techniques we offer in Strong Culture
- workshops for top leaders to develop sense of purpose
- Sense of purpose roll-out program including employee training
- Organizational culture assessments and audits
Case study on Strong Culture
Based on Simon Sinek’s Golden Circle concept, HCGA has worked with a Multi-National Company (MNC) to develop the organization’s sense of purpose. A series of workshops were conducted with the top leadership and the results were verified with a cross-section of employees before cascading the resulting sense of purpose throughout the organization. The sense of purpose has brought clarity to the employees, customers and suppliers and now permeates every decision the company makes.
